Contact: Let's start with a conversation.
There is no intake form. No automated sequence. No sales process.
I read every message personally and respond myself.
How to reach me.
AI & Automation
Whether you’re exploring an ongoing advisory relationship, a defined project or filling a board seat, the best place to start is a conversation. Thirty minutes. No obligation. No pitch.
Advisory & Board Roles
Whether you’re exploring an ongoing advisory relationship, a defined project or filling a board seat, the best place to start is a conversation. Thirty minutes. No obligation. No pitch.
Finance & Accounting
A complex arrangement, a close that takes too long, diligence with a deadline, a first audit, or a senior finance voice for a stretch. Selective engagements where the technical answer has to hold up to someone else's examination.
Everything Else
Speaking, podcasts, press, editorial, partnerships, or a question that doesn't fit the categories above. If it's an event, include the audience, format, and timing.
SEAN WITTIG
FAQs:
What most people want to know before they reach out.
01. Who do you work with?
Founders, business owners, senior executives, and leadership teams — usually at the point where something has changed and the answer isn't obvious. Some are building something new. Others are running established organizations through a period of real change. What they have in common is that the person deciding is too close to it, and everyone around them has a stake in the answer. Some come to me for a decision. Some come to Tether because the work itself needs to get built.
02. What is Tether Business Solutions?
Tether is the company I built to do the work that advice alone can't finish. It designs, builds, and runs AI and automation systems for owner-led businesses — contractors, trades, professional firms, companies where quoting, scheduling, follow-up, and reporting still live in somebody's head and a spreadsheet nobody else understands. Not a pilot, and not a chatbot bolted onto a website. Systems that run the work, with someone accountable when they don't.
03. Do you sell or implement technology?
I don't represent any vendor and no product recommendation I make earns me anything. What I do own is Tether, and I'm explicit about it. When you want help deciding, I have no stake in what you conclude. When you want it built and run, I'm accountable for whether it works. I'll tell you which one you need. Sometimes it's neither. Some engagements stop at the decision — whether it's worth doing, what it costs, what has to be true before it touches your customers or your numbers. Others continue into the build, either helping you evaluate who should do it or working alongside you while it gets done.
04. How do you work with clients?
It depends on what the situation needs. A few conversations on something specific. A defined project with an end date. A standing relationship, usually monthly. Working alongside a team for a stretch. An advisory board seat. Or handed to Tether to build and manage. What's consistent is direct access, candid conversation, and guidance grounded in having done it before.
05. Do you work with owner-led businesses?
Yes. Some of the most useful work I do is with owners who don't have a technology function, a CFO, or anyone to ask. The questions are the same ones a large company faces. The difference is there's nobody in the building whose job it is to answer them. That's why Tether exists.
06. Can you serve as an advisor, board member, or fractional finance leader?
Yes. A small number of ongoing advisory relationships and advisory board seats, focused on growth, governance, and the decisions that come with building a business. Some are specifically about finance — building the function, preparing for a capital event, or standing in as a senior finance voice. The goal is never just a stronger finance function. It's better decisions across the business.
07. What does working with you cost?
There isn't a standard fee or package. Scope, duration, and structure depend on the work. We'll talk about what you're trying to accomplish first, and whether I'm the right person for it, before discussing fees.
08. Do you do speaking engagements?
Occasionally. I can speak about AI and what it's actually doing to how people work. Leadership through periods of change. Reinvention, at the organizational and personal level. Usually executive offsites, board discussions, fireside conversations, workshops, and podcasts. I can take on a small number each year.
09. What is Bridging the Void?
My publication about starting over in the middle of a life — what reinvention costs, what holds up when the title comes off, and what AI is doing to how we work. It's where I think in public. Essays and field notes, published on Substack when there's something worth saying. Free to read.
10. How do I know if we're a good fit?
If you're looking for someone to tell you what you want to hear, I'm probably not the right person. If you want someone who'll ask hard questions, tell you what I think, and leave the decision with you — that's the work. The first conversation is how we both find out.